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Sabina Weitzman, Architect: Flair provides website marketing services for architects


website marketing services for architects

Client Spotlight: Sabina Weitzman, founder and architect at Sabina Weitzman, Architect.


What do you love most about what you do?

Learning about lots of things - people, technology, business - is always useful to an architect, so I give myself permission to be a voracious student.


What does your business do better than anyone else?

There are some really good architects in this area, so this is awkward. I take special pride in three things: (1) creating buildings that make people happy to be inside them because the design/layout works, (2) detailing the most energy efficient building envelop my clients can afford, and (3) understanding the value of collaboration - with my clients, other designers, and builders.


What do you wish you could change?

I wish HGTV would be more like Antiques Roadshow, and I wish more people knew what to tell window replacement salesmen (the environmental cost/benefits do NOT add up! ... google "embodied energy"). Instead of approaching buildings with sledgehammers, I wish we could recognize that always needing things to be new has significant environmental costs.


Tell us about you!

I have always loved making things! Home-making things like sewing and knitting, cooking and gardening, but also some furniture-building. I am happiest when I'm figuring something out.


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