Get Your Business Digital Ready for the New Year, NOW!
December is a time for reflection on the past year with renewed hope for the future. It’s also a busy time that can leave many feeling overwhelmed.
The good news is, a few simple tweaks can make a big difference in your business’s marketing performance.
In the spirit of the holiday season, we channeled a few promotional ideas into the 12 Days of Christmas:
🎄 ON THE 1ST DAY OF MARKETING :
Create a Vibrant Logo – Design a catchy and visually appealing logo that resonates with your brand's message.
Why? If your logo is more than 10 years old, it was probably designed for print. A digital update will modernize your brand and improve the legibility and promotional impact of your logo. Brand recognition should be one of your first marketing goals.
🎄🎄 ON THE 2ND DAY OF MARKETING:
2 Google Ads – Set up targeted Google Ads campaigns to reach a wider audience online.
Who? Google Ads cater to customers ready to buy now. They generate leads for businesses that provide services and sell products and services on their website. Increasing your reach and visibility is a top marketing goal.
🎄🎄🎄 ON THE 3RD DAY OF MARKETING:
3 Blog Posts – Publish informative and engaging blog posts related to your industry to boost SEO and establish authority.
Who? Blogs benefit all kinds of businesses. They generate more leads and customers through education, information and direct promotion. They also provide interesting content for social media promotions. Blogs can help you reach your marketing goals by establishing your business as an industry leader.
🎄🎄🎄🎄 ON THE 4TH DAY OF MARKETING:
4 Social Media Platforms – Diversify your social media presence by engaging with audiences on four key platforms (like Facebook, Instagram, X, and LinkedIn).
Why? Social media is still the top generator of website traffic and SEO. Targeted promotions on the best platforms for your business can reach thousands of potential customers for a fraction of the cost of traditional advertising (radio, print). Social media helps thousands of businesses reach their marketing goals.
🎄🎄🎄🎄🎄 ON THE 5TH DAY OF MARKETING:
5 Golden (Star) Reviews – Encourage your satisfied customers to leave five golden (star) reviews on Google Business.
Why? 5-Star Reviews generate referrals for your business. We’ve all considered reviews before making a purchase. A consistent stream of 5-star reviews will help you outperform competitors and give your customers the confidence to buy from you.
🎄🎄🎄🎄🎄🎄 ON THE 6TH DAY OF MARKETING:
6 Emails Sending – Craft and send a series of six engaging and informative email newsletters to your subscribers.
Why? Email marketing is one of the only ways to connect directly with your customers and leads. Consistent emails keep your business top-of-mind and give your customers an easy way to learn more about recommended services and promotions. And they’re easy to share!
🎄🎄🎄🎄🎄🎄🎄 ON THE 7TH DAY OF MARKETING:
7 Stories Sharing – Share captivating stories about your brand or customers on social media (Instagram, Facebook, etc.)
Why? The most successful promotions include stories about the people behind the business. After all, people buy from people. What’s your story? Let us know!
🎄🎄🎄🎄🎄🎄🎄🎄 ON THE 8TH DAY OF MARKETING:
8 Posts A-Boosting – Let us create visually appealing boosted (paid) posts to promote your products or services on social media.
Why? After 13 years in digital marketing, we discovered that boosted (paid) social media posts outperform social media ads and generate better ROI for local businesses. Every time.
🎄🎄🎄🎄🎄🎄🎄🎄🎄 ON THE 9TH DAY OF MARKETING:
9 Influencers Partnering – Collaborate with 9 influencers to expand your reach and credibility.
Who? Is there a business in your market you could partner with for mutual promotion? We connect clients who have complementary businesses. Referring new customers to each other costs nothing and can generate better quality leads!
🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄 ON THE 10TH DAY OF MARKETING:
10 Hashtags Trending – Use and create trending hashtags on social media to increase visibility.
How? Hashtags tend to work best on Instagram and LinkedIn. Another way to leverage trends? Post article links for top trending news related to your business or industry. We already do this for our social media clients - Ask us for details!
🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄 ON THE 11TH DAY OF MARKETING:
11 Videos Streaming – Produce and share 11 engaging videos about your products or services.
How? Whip out your iPhone! Amateur video is more authentic than slick, edited promotions. Instead of just photos, send us a few short videos (5 seconds or less work best) of something you do in your business (baking a pizza, sanding a table, repairing a fence, planting flowers). We integrate that media into your social media posts and website to attract new customers to your business!
🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄 ON THE 12TH DAY OF MARKETING:
12 Months of Planning – Develop a comprehensive and strategic marketing plan for the next 12 months.
How? FLAIR does this for you! What we need from you are your monthly promotions. If you plan ahead with 12 months of promotions, we’ll have more lead time to generate the most creative, effective promotions for your business all year long!
CELEBRATE THE NEW YEAR NOW!
The most successful marketing campaigns include a plan. Help us to help you! Let’s talk about new, creative ways to market your business in the new year!